Minimalism is defined as a style or technique that is characterized by extreme spareness and simplicity, minimal art.

Our brand, JOHNNY established in 2020, embodies the design of minimalism and provides an aesthetic that is simple yet stylish, essential yet modern, and neutral-toned yet bold.

The king cobra brand logo compliments our three foundational design and aesthetic principles very well. It is known for its elegance, prideful stance, and protective bite.

As our brand grows, we will continue to honor where we’ve been as a company, while also charging forward to cutting-edge ideas and improvements.